What was it about?

Our annual INTERACT Summit draws from the most creative, ingenious and forward-thinking marketers, influencers, C-suite innovators, researchers and advertising sales leaders from around the globe.

In May, the Shareablee community got the inside word on what's working for high-performing brands, how to stay current on best practices and road-tested the newest analytics and tech.

If you missed it in 2019, mark your diary for May 2020 and visit our YouTube page for video highlights.

Shareablee’s INTERACT Summit is an exclusive annual one-day gathering of social media’s thought leaders. Join us to hear the latest and greatest in social media measurement, to learn from the experts and to expand your social network. Before machines can learn, before AI can fashion insights from predictive analytics, data must first be collected and aggregated. The INTERACT Summit will help you simplify the complex.

The aim is to inspire you to bring courage, creativity, and hard-won insights to your company. We all need to cultivate brand resilience in a constantly changing marketplace. We all need a thorough understanding of what the “best in class” social brands do differently than everyone else. And we all need direct access to each other’s intelligence. On hand will be marketing execs, social media experts from brands, publishers & ad agencies, research & insights leaders, influencers, thought leaders, and creators of wonderful, shareable content.

Agenda

8:00am-9:00am 
Registration & Breakfast

9:00am-9:15am
Opening Welcome by Tania Yuki, Shareablee

9:15am-9:30am
Presentation by Allyson Hugley, Prudential 
“Why Your Data Strategy Won’t Work”

9:30am-10:10am
Panel Discussion: Cultivating Brand Resilience in a Mobile/Social World
Moderator: Ian Schafer, Kindred
Rob Harles, Accenture
Adam Hirsch, Edelman Digital
Cecelia Izquierdo, Filthy Food
Greg Dale, Shareablee
Being a 21st century brand is tough – with new requirements for customer centricity, adaptability, speed to market, and transparency that leaves many brands struggling to keep up. Many of the traditional advantages, like scale, or distribution, have become more commoditized as the supply chain is democratized. Brands are challenged to create more frequent, and more enduring two-way relationships with customers, and much of this occurs now via social channels. What does long term brand building mean in a world of instant gratification, partial attention, and low consumer loyalty? What does a best in class social brand do differently? In this panel, we will discuss: 
- Best practices for adapting market leadership, into mobile/social dominance 
- Navigating internal transformation to become truly customer centric 
- What it takes to become a ‘direct brand’ and what this means for social media strategy

10:10am-10:30am
Presentation by JJ Ramberg, Goodshop, MSNBC
“The Entrepreneurial Mindset” (What successful people do when things get tough to make it to the other side)

10:30am-10:45am
Coffee Break

10:45am-11:20am
Panel Discussion: Creativity, Meet DataModerator: Sean Finnegan, Chameleon Collective
Ann Sciandra, Shareablee
Brian Robinson, Facebook
Verity Wilson, Mindshare
Sabeen Ahmad, Publicis
Lauren Zupkus, CBS Interactive
When it comes to the creative process, do we need more math, or more magic? The answer depends on which side of the continuum you live on - quant or creative, inspired by data or a staunch believer in intuition. But the real problem lies in the implied dichotom. Data versus intuition is no longer a sustainable divide given the demands of new channels and the corresponding urgent need for creators to bottle both quality and velocity when it comes to content creation…and to continue to craft stories that matter. In this panel, we will discuss practical ways that data can be used to inspire better storytelling, and be a departure point for ideas that resonate. 

11:20am-11:40am
Spotlight Presentation: Measuring the ROI of Branded ContentModerator: Brad Tribucher, Shareablee
Kyle Gardiner, Fullscreen
Nishat Mehta, IRI
11:40am-12:00pm
Presentation by Shareablee
12:00pm-1:00pm
Lunchtime Game Show!Host: Paul Kontonis, WHOSAY
Brendan Gahan, Epic SignalLauren Zupkus, CBS Interactive 
Brent Spitzer, Jellysmack

1:00pm-1:20pm
Fireside Chat with Frank Kavilanz, WarnerMedia 
“How WarnerMedia Built a Market-Leading Branded Content Business, Powered by Data”Moderated by Jack Flanagan 

1:20pm-1:55pm
Panel Discussion: Measuring What Matters on Social MediaModerator: Tania Yuki 
Frank Kavilanz, WarnerMedia
Katharine Ricci, OMD
Eileen Lyons, Hudson Rouge
Beckie Turnbull, PrettyLittleThing
With literally hundreds of metrics vying for our attention, it can be difficult to know where to look when it comes to proving value – and making meaning – across always-on and campaign performance. Add in Influencers, Branded Content Campaigns, and multiple platforms… and it can quickly become overwhelming. In this panel, we will discuss how marketers and researchers can navigate dashboards, scorecards, advertising effectiveness and more – without falling into data paralysis.

1:55pm-2:10pm
Special Privacy Briefing with Jeff Neu, Shareablee

2:10pm-2:40pm
Panel Discussion: The Hitchhiker’s Guide to Leading with DataModerator: Jon Lieberman, Shareablee
Naimul Huq, Lippe Taylor
Allyson Hugley, Prudential
Brian Buchwald, Weber Shandwick 
Jonathan Steuer, OMG 
Tim Rich, Publicis
Most organizations agree they should lead with data, but particularly when it comes to social media there is a lot to navigate – measurement, private vs public, paid, owned, earned… and that’s even before they consider data quality and sourcing, data lakes, APIs, and their own first party data. More time can be spent getting unstuck, than on running powerful predictive analytics resulting in lost productivity – and profits. In this panel, we will discuss practical ways that organizations can think about organizing their teams, and data workstreams – based on what’s available, what questions need to be answered, and based on a real understanding that data is a cultural, not just a technical shift.

2:40pm-3:00pm
Coffee Break

3:00pm-3:30pm
Fireside Chat with Melissa Brenner, NBA
“How the NBA Embraces Innovation and Emerging Technology”

3:30pm-3:45pm
Presentation by Vox Media: A Day in the Life of Branded Content Creators
Ellie Rountree, Corri Skinner

3:45pm-4:00pm
WTF Is Influence?
Sara Grimaldi, Fullscreen
Ann Sciandra, Shareablee
4:00pm-4:30pm
Panel Discussion: Cross-Platform Video and the New Digital Storytelling Ecosystem
Moderator: Joe Mandese, MediaPost
Jon Steinlauf, Discovery
Deirdre Lester, Barstool Sports
Joe Carney, The Player’s Tribune
Ed Hannigan, Shareablee
As the battle for consumer attention intensifies and continues to disperse across screens, what are content creators doing to thrive in the new normal? OTT Networks, social networks, Netflix and more all present huge opportunities – and also fundamental shifts in ways of working. In this session, join industry leaders as they discuss some of the trends and opportunities challenging – and shaping – their businesses. 

4:30pm-4:45pm
Presentation by ShareableeSarthak Dasadia, Ph.D
Sara Grimaldi, Fullscreen

5:00pm-6:00pm
Networking & Cocktails