Deirdre Lester

Chief Revenue Officer, Barstool Sports

Deirdre is a trusted sales and marketing executive with 18+ years of experience in media sales and sales management in the interactive space. She is comfortable in highly competitive markets and proficient in emerging technology and advertising fields including social and mobile. Having worked at both Fortune 500 sales organizations and highly entrepreneurial companies, she understands the leadership skills which are required to build start-ups as well as the balance needed within more established organizations.

Through top-notch sales training at CNET & ESPN as well as years of hands on managerial experience at Rivals.com, Y! Sports and MLBAM, she maintains well-honed strategic selling and negotiating skills and direct dialogue with executives and senior officers at Fortune 500 companies, top advertising agencies and leading professional sports teams and sports media outlets. She demonstrates dedication to revenue growth, team development and establishing everlasting partnerships through a consultative approach. The interactive media industry has always been a passion for Deirdre and the cross section of digital sports media has been her area of specialization for over 10 years.

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