Michael is a leader in digital media with more than fifteen years of experience driving rapid growth and monetization at digital media businesses. Wertheim is currently the COO of Fatherly, a media company that aims to help parents raise great kids and lead more fulfilling adult lives.
Previously, he was a consultant and advisor to startups and established media companies, including Atlas Obscura, The New York Times, TipHero, VinePair, Atlantic Media, Fusion, National Geographic, New York Media, Alley Interactive, Chong & Koster, and Observer Media.
Michael served as the Head of Business Development, Audience Development, & Strategy for Upworthy. Joining the company a month after its 2012 launch, Wertheim was instrumental in growing Upworthy’s audience to 40 million monthly unique website visitors, 1.5 million Facebook page likes, and more than 700,000 email subscribers in its first year of operations and for developing its revenue strategy.
Previously, Wertheim was General Manager at EW.com, where he transformed the site from reaching 2 million monthly uniques into a leading digital entertainment brand reaching 11 million monthly uniques and from $1.5 million to $14 million in annual revenues.
Prior to running EW.com, Wertheim built Time Inc.’s first Audience Development department, ran business development for Entertainment Weekly and was on the founding management team of Smarter Travel Media, a digital travel publisher which was sold to TripAdvisor.
Wertheim earned his MBA from Stanford Business School and his BA from Harvard College, where he graduated Magna Cum Laude with a degree in Media Studies. Wertheim lives in New York City, is a three-time triathlete, and serves on the Board of Directors of 70 Faces Media.