Published on Jul 9th, 2019
Tuesday 9 July, New York, NY: Shareablee today released a snapshot of the Top 10 Branded Content posts on Instagram by advertisers and publishers over the first 6 months of 2019, showing they attracted more than 21.4 million actions between them.
The announcement comes as Shareablee expands its world leading Partnerships tool to all Instagram sponsorship and publisher data.
The Selena Gomez partnership with active footwear company Puma was the top IG post with 5.7 million actions (see Table A).
Cristiano Ronaldo featured twice in the rankings at 2nd and 3rd place with his promotion of his CR7 menswear company and a tourism partnership with the island of Madeira together garnering a combined 7.9 million actions between them.
Gal Gadot also featured twice in the ranking in the 8th and 10th spots with branded content posts for Revlon accounting for 1.4 million actions.
The Top 10 posts by publishers accounted for 2.4 million total actions between them with 8 out of the ten posts being video. Sports media publisher House of Highlights dominated the rankings in 1st, 2nd and 4th position with its Taco Bell branded content attracting a combined 1.08 million actions (see Table B).
Food publisher So Yummy ranked 3rd and 5th with Sony entertainment and Breyers Ice Cream posts respectively. Bleacher Report sat at 5th, 7th, 8th and 9th place with a wide range of partnerships including American Express, AT&T, State Farm and the Marriot Bonvoy.
Coupled with the groundbreaking Influencer search Verify, Partnerships Explorer is the ideal toolset for leveraging competitive insights on best practices to build successful branded content campaigns.
Shareablee CEO Tania Yuki says Partnership Explorer provides advertisers with the ultimate scan of spending on social.
"Partnership Explorer empowers advertisers with unique insights into who is activating branded content initiatives on Instagram," Ms Yuki said.
"It quantifies the engaging quality of branded posts such as video relative to industry or competitor benchmarks, which are central measurements for the success of a fast moving and finely tuned campaign.
"For publishers also, it's a source of hard data for highlighting your strengths and boosting the success of your partner pitches," she said.